Millennials are infamous as the generation engrossed in gadgets and the digital world. Therefore they are regarded as the most detached from society. The Millenials are grown up, and now we can find so many millennial parents. These parents raising kids on their own and in their millennial style.
Millennials were infamous for making use of technology. Moreover, with the overutilization of technology, they bring changes in the industries and also in the way of living. Additionally, as millennial parents, they are having their style of parenting, which contradicts a lot from the way their parents brought them up. The Millenials have very different consumer behaviors and parenting styles compared to the previous generations.
Millennial Parents Raising Kids: The New Mom Economy
The new mom economy is a clear indication of the drift in the shopping habits of parents. The millennial parents brought a massive change in the way the previous generations shopped. The new mom economy indicates a market size worth 46 billion dollars in the US. The market is all about the gadgets, apps, and the services which are there to support the millennial parents. It does not limit the things for kids but also the support that the working millennial mothers need for childcare.
Millennial Parents Raising Kids: Attachment Parenting
The millennial parents are raising their kids by following attachment parenting. It is a tough way of bringing up a kid. This method of parenting needs the parents to provide all that a kid needs. The parents should be ready to listen to each cry of their kid and also to satisfy their needs. Breastfeeding, when the baby needs it, co-sleeping, babywearing are some of the aspects of attachment parenting. People who go for such a parenting style also shop accordingly and which brings a massive change in the shopping needs of parents.
Shopping By Brands
The millennial parents believe in shopping by brands. A brand indicates a lot to them from a quality, sustainability, and authenticity. The researches show that at least 44 percent of millennial parents go by brands. The brands also indicate whether they support their personal values like going organic, promoting local products, cruelty-free, or which supports researches. It is another huge difference in the shopping habits of parents.
Apps And Online Communities
Millennial parents are very keen on choosing a product for the baby or following practice in childcare. They research things online, make use of apps that support and provide tips for childcare, and also discuss in communities for new parents. These are exciting things and also bring a lot of convenience in their journey of bringing up the child.
Travel Plans With Kids
Millennial parents who are travel freaks, ensure that they take the kids to the places they explore and adventures they love to explore. The millennial parents are on a lot of international trips than the parents of past generations. They try to go for at least one international trip every year, along with the kids. They believe that it is a good method to create excellent bonding with kids.